Friday, June 12, 2009

How Adidas Got Its Name!

I found this pretty cool article, you may not know this but:
"Many people believe that "Adidas" is an acronym for "All Day I Dream About Soccer," but the real origins of the name are decidedly less sporty. "Adidas" is a portmanteau of the name of Adi Dassler, the German businessman who started the company in 1949. Before starting Adidas, Dassler had been in the shoe business with his brother Rudi, and together the brothers made the shoes Jesse Owens wore for his triumph at the 1936 Olympics. In 1948, though, Adi and Rudi split to go take on their own projects. Adi's Adidas obviously flourished, but Rudi didn't do too badly for himself by starting a little shoe company he called Puma."

For more check out this article compliments of the Wall Street Journal.

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